Privacy policy

Privacy Policy

Last updated: October 25, 2026

1. Introduction

Threads and Flats (“Threads and Flats,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our online store, browse our products, make purchases, communicate with us, subscribe to marketing communications, or otherwise interact with our services (collectively, the “Services”).

Our website is operated through Shopify, an ecommerce platform that provides technology and services supporting our online store.

By using our Services, you acknowledge the information provided in this Privacy Policy. Where required by law, we will request your consent before collecting or processing certain personal information.

2. Personal Information We Collect

The personal information we collect depends on how you interact with Threads and Flats.

Information You Provide Directly

We may collect:

  • Contact information: Name, email address, telephone number, billing address, and shipping address.

  • Order information: Products purchased, order history, transaction details, delivery preferences, and payment confirmation.

  • Account information: Login credentials and other information associated with a customer account, where account features are available.

  • Customer service information: Questions, feedback, return requests, correspondence, and other information you voluntarily provide.

  • Marketing preferences: Email subscription status, communication preferences, and information submitted through voluntary sign-up forms.

  • Business inquiries: Company name, business contact details, purchasing requirements, and other information submitted in connection with hospitality, gifting, or wholesale inquiries.

We encourage customers not to submit sensitive personal information through ordinary email or website contact forms.

Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect:

  • IP address and approximate geographic location.

  • Browser type, device information, and operating system.

  • Pages viewed and time spent on our website.

  • Products viewed and shopping cart activity.

  • Referring websites and general browsing interactions.

  • Cookie identifiers and similar online identifiers.

  • Website performance, security, and diagnostic information.

This information helps us operate our store, understand customer interests, improve website performance, and maintain security.

Information Received From Third Parties

We may receive information from service providers supporting our business, including ecommerce technology providers, payment processors, shipping companies, analytics providers, and marketing platforms.

The information received depends on the services involved and the permissions or settings applicable to those services.

3. How We Use Personal Information

We use personal information for legitimate business purposes, including:

Processing and Fulfilling Orders

We use customer information to:

  • Process purchases and payments.

  • Confirm and fulfill orders.

  • Arrange shipping and delivery.

  • Provide order updates and tracking information.

  • Manage returns, refunds, and exchanges.

  • Respond to questions about purchases.

Customer Service and Communication

We use personal information to respond to inquiries, resolve concerns, provide assistance, and communicate important information about orders or our Services.

Improving Our Website and Products

We may analyze website activity, purchasing patterns, and customer feedback to improve our products, website functionality, customer experience, and business operations.

Marketing and Promotional Communications

Where permitted by applicable law, we may use contact information and shopping-related information to communicate about products, promotions, new collections, and other Threads and Flats updates.

Customers may unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional messages, including order confirmations, shipping updates, or customer service communications.

Security and Fraud Prevention

We use relevant information to protect our website, investigate suspected fraud, prevent unauthorized transactions, and maintain the security of our operations.

Legal and Regulatory Compliance

We may process personal information to comply with applicable laws, respond to lawful requests, maintain required records, resolve disputes, and protect our legal rights.

4. Shopify and Ecommerce Services

Our online store is hosted and supported by Shopify.

Shopify provides ecommerce infrastructure and related services, including storefront functionality, checkout technology, payment integrations, order management, and other services that help us operate our business.

Depending on the features enabled, Shopify may process personal information in connection with providing these services.

Shopify's handling of personal information is also governed by its applicable privacy notices and contractual arrangements.

For more information about Shopify's privacy practices, please visit its official privacy resources.

5. Payment Information

Payments are processed through payment service providers integrated with our ecommerce platform.

When you make a purchase, payment-related information may be collected and processed by those providers to authorize transactions, prevent fraud, and complete purchases.

Threads and Flats does not require customers to provide full payment card information through email or ordinary customer service communications.

Payment providers maintain their own security measures and privacy practices.

6. Cookies and Similar Technologies

Our website uses cookies, pixels, and similar technologies to support website functionality and understand how visitors interact with our store.

These technologies may be used for:

  • Maintaining shopping cart functionality.

  • Supporting checkout and customer accounts.

  • Remembering website preferences.

  • Measuring website traffic and performance.

  • Identifying technical issues.

  • Preventing fraud and unauthorized activity.

  • Supporting marketing and advertising activities, where enabled and legally permitted.

Some cookies are necessary for the website to function properly. Others may support analytics or advertising.

You can manage cookies through your browser settings and any privacy preference controls made available on our website.

Disabling certain cookies may affect website functionality.

Where applicable law requires consent for nonessential cookies or similar technologies, we will provide appropriate choices.

7. Email Marketing and Klaviyo

Threads and Flats may use Klaviyo or other email marketing technology to manage subscriber communications and promotional campaigns.

When you voluntarily subscribe to our emails, we may collect your email address, subscription preferences, and information about your interactions with our communications.

Where enabled, marketing technology may also process website activity or purchase information to support customer communications and campaign measurement.

We use this information to provide relevant updates, product announcements, and promotional offers, subject to applicable law and your communication preferences.

You may unsubscribe from promotional emails at any time.

We do not require customers to subscribe to promotional emails as a condition of making a purchase.

8. How We Share Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our Services.

These recipients may include:

Ecommerce and technology providers: Organizations that provide website hosting, ecommerce infrastructure, customer account functionality, and related technology.

Payment processors: Providers that process transactions and support payment security.

Shipping and fulfillment providers: Carriers and service providers responsible for preparing, transporting, tracking, and delivering orders.

Customer service and operational providers: Companies that help us respond to inquiries, maintain records, and support business operations.

Analytics and marketing providers: Service providers that help us measure website performance, manage communications, or conduct advertising activities where enabled.

Professional advisers: Legal, accounting, insurance, or other professional advisers when reasonably necessary.

Government authorities and other parties: Where disclosure is required by law, necessary to respond to valid legal processes, or appropriate to protect our rights and prevent fraud.

Business transaction participants: In connection with a proposed or completed merger, acquisition, restructuring, or transfer of business assets, subject to applicable legal requirements.

We do not disclose personal information to unrelated third parties merely because they request it.

9. Personalized Advertising and Privacy Choices

Depending on the advertising and analytics services enabled on our website, certain information about your interactions with our store may be used to measure advertising performance or provide more relevant advertisements.

Some privacy laws classify certain advertising-related disclosures as the “sale” or “sharing” of personal information, even when no money is exchanged for that information.

Where applicable, customers may have the right to opt out of these activities.

We will honor legally required privacy choices, including applicable browser-based opt-out preference signals, to the extent required by law and supported by our systems.

Customers may also contact us using the information below to ask about available privacy choices.

We do not knowingly sell or share the personal information of children under 16 in circumstances prohibited by applicable law.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

  • Whether a customer account remains active.

  • Order fulfillment and customer service needs.

  • Tax, accounting, and financial recordkeeping requirements.

  • Fraud prevention and security needs.

  • Legal obligations.

  • Dispute resolution and enforcement of agreements.

When information is no longer required, we take reasonable steps to delete, anonymize, or otherwise securely dispose of it, subject to applicable law and technical limitations.

11. Information Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.

Our ecommerce and payment service providers maintain additional security measures appropriate to their services.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers should protect their account credentials and avoid sending sensitive payment or identity information through unsecured communications.

12. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we maintain about you.

  • Request correction of inaccurate personal information.

  • Request deletion of eligible personal information.

  • Obtain a portable copy of certain personal information.

  • Opt out of certain targeted advertising or qualifying data-sharing activities.

  • Limit certain uses of sensitive personal information.

  • Withdraw consent where processing relies on consent.

  • Appeal a decision concerning a privacy request where applicable law provides that right.

These rights are not absolute and may be subject to legal exceptions.

For example, we may need to retain certain transaction records to satisfy tax, accounting, fraud prevention, or other legal obligations.

Exercising Your Rights

To submit a privacy request, contact:

threadsandflats@gmail.com

Please include sufficient information for us to understand and process your request.

We may need to verify your identity before responding.

Where permitted by law, an authorized agent may submit a request on your behalf.

We will respond within the timeframes required by applicable law.

We will not unlawfully discriminate against customers for exercising their privacy rights.

13. Marketing Preferences

If you subscribe to promotional communications from Threads and Flats, you may withdraw your subscription at any time.

To unsubscribe:

We may continue sending nonpromotional communications that are necessary to process orders, provide customer service, or comply with legal obligations.

14. Children's Privacy

Our website is intended for a general adult shopping audience and is not directed toward children under 13.

We do not knowingly collect personal information directly from children under 13.

If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it, subject to applicable legal requirements.

Parents or guardians who believe a child has provided personal information may contact us at threadsandflats@gmail.com.

15. International Data Processing

Threads and Flats operates in the United States.

Personal information may be processed or stored in the United States or other countries where our ecommerce, payment, technology, or service providers operate.

Data protection laws in those countries may differ from those in your place of residence.

Where applicable law requires specific safeguards for international transfers, we will use appropriate transfer mechanisms.

16. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, or other services that we do not control.

Those third parties may maintain separate privacy policies and data practices.

We encourage customers to review the privacy notices of third-party services before providing personal information.

Threads and Flats is not responsible for the privacy practices of independently operated third-party websites.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, legal obligations, or privacy practices.

When we make changes, we will post the revised policy on our website and update the “Last updated” date.

Where required by law, we will provide additional notice or obtain consent for material changes.

18. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle personal information, please contact us.

Threads and Flats

Email: threadsandflats@gmail.com

We welcome questions and are committed to handling customer information responsibly.